The Future Looks Bright If You Use Adaptive Content
I recently wrote a blog post on branching content , and now I’d like to explain the solution that will keep your audience happy in terms of content representation. Just for a moment, let’s imagine that...
View ArticleMake Your Life Easier by Implementing Reusable Content
Let’s imagine a company that produces a good deal of content. Jane is responsible for content management, and her boss keeps asking her to add paragraphs, add new pictures and links or insert rich...
View ArticleFront-Rank Mobile App Industry Players to Follow
In the past few years we’ve seen a significant move toward focused apps, in-app purchases, and increasing encroachment of the mobile advertising space. Today it is even more important that we finally...
View ArticleMobile App Content Is All About Structure
More structure means more freedom for your content. If you’d like to make your content both adaptive and reusable in the future, you need to divide it into meaningful parts. Publishing anything on the...
View ArticleYour Mobile Content Needs to Get Presentation-Independent ASAP
Every platform is unique, and content that’s great for print isn’t likely to look as good on the Internet. Desktop and mobile website versions, as well as mobile apps, require completely different...
View ArticleIs Your Mobile App a Big Win or a Steady Win?
When you’re planning to enter the mobile app market, you need to remember that 90% of all existing apps lose customers’ loyalty even if they are a big success at first: open rates and customer...
View ArticleHow to Make a Distinctive Mobile App That’s Totally Worth It
Now let’s get down to the steady-win mobile app strategy. The things I write about here will work for the superstar apps I discussed in the previous post, but you should remember that creating a...
View ArticleMobile App Development for Marketers: Key Strategy Tips
When it comes to creating a unique selling point for your mobile app, you need to concentrate on its original qualities, features, advantages, and downsides as well as specific competitive arguments to...
View ArticleMake Your Mobile App Marketing a Triumph
If you are creating a mobile app, you have probably puzzled over how to attract and maintain users’ attention. Getting a mobile app approved in the AppStore is only the first step towards commercial...
View ArticleWhat’s the Perfect Timing to Start Mobile App Development?
It’s amazing to learn that only 50–60% of all mobile apps have a marketing budget. For this reason, any marketing efforts targeted at promoting your mobile app are very likely to pay off. For the best...
View ArticleWhat Adobe Has To Say About Mobile App Market
Adobe’s latest report about mobile excellence and mobile app market is based on research among 3,000 marketing professionals, and it looks like many more companies are ready to go mobile. Of the...
View ArticleTypical Mobile App Development Barriers
What obstacles do you face in mobile app development? Statistical data from the Adobe Mobile Excellence Report illustrates some common issues. According to 3,000 respondents from marketing departments...
View Article4 Experts Discuss Mobile App Development and Marketing
I’m happy to finally publish an interview with an expert I conducted some time ago. In addition, I’m ready to cover new topics, so please let me know what you’d like to learn from the experts about...
View ArticleHow Much Does It Cost to Make an App? Part I
The growth in the usage of smartphone and mobile apps has made developers and marketers interested in using this new marketing channel or even producing an entirely new independent product. There are...
View ArticleHow Much Does It Cost to Make an App? Part II
Costs for different types of mobile apps Simple, so-called table-based apps with very basic information (hierarchical topics with a list of available subjects) cost from $1000 to $4000 (money you would...
View ArticleHow Much Money Can You Make from an App?
I’ve already discussed the average profits web developers generate with mobile apps in my mobile app market review last year. Today I’d like to address the subject of mobile app pricing. How do you...
View ArticleEnterprise Mobile Solutions in Healthcare: the Internal Case
Why do enterprises go mobile? The well-known motivation is to build closer relationships with customers. Another important one, empowering internal communications, is frequently overlooked, however....
View ArticleYour Guide to Mobile App Development Costs
The first step to creating your mobile app production budget is to define and quantify the mobile app development costs. As with any other product, these costs can be divided into two categories: fixed...
View ArticleMobile App Analytics for Beginners: Where to Start?
Analyzing mobile app usage is essential to get a better picture of your client’s interests, hobbies, preferences, and behaviors in general. Analytics data will help you make decisions that are more...
View ArticleUsing Mobile Apps for Business: Successful Cases
Mobile technologies can be used in various ways. Big brands that develop other products and services can still use mobile apps for business to attract the attention of digitally advanced audiences....
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